It all started in 1975, when my father Philip DiGennaro Sr. purchased a small Harley-Davidson® dealership in Rochelle Park, NJ. It was a 3900 square foot building and was barely adequate in size.

I quickly learned to ride Harley-Davidson® bikes because, at the end of the business day, we had to ride twenty or more customers’ bikes up a homemade wooden ramp into the shop. The showroom had an oil-stained indoor/outdoor carpet.

The “MotorClothes®” department consisted of t-shirts stapled to the wall and you would tell us which one you wanted by number and size and we’d go back into the parts area to get it. The leather jackets were displayed on one wobbly rack and the back stock was hung on an old fork tube, which was lowered from the rafters by rope when needed. Women’s clothing consisted of a few pairs of Harley-Davidson® undies in the showcase with my father’s handwritten sign offering free installation. My Dad’s office had his motorcycle up on blocks in various stages of completion in the middle of the floor. In the corner, behind his desk, stood a double-barreled shotgun. Luckily, it was never used.

We are proud to serve our community in Clifton, Wayne, Hackensack, Mahwah, Saddle Brook, Fair Lawn, Paramus, Fort Lee, and beyond! We're your Harley-Davidson® Dealer in Rochelle Park.