Explore the H-D® Lineup

Model Year 2020 Asset Capture Photography.

Electric

Shop Now

2023-Cruiser

Cruiser

Shop Now

2023-Adventure Touring

Adventure Touring

Shop Now

2023-Sport

Sport

Shop Now

2023-Grand American Touring

Grand American Touring

Shop Now

2023-Trike

Trike

Shop Now


FEATURED

Vehicles

Harley-Davidson® Dealer in Rochelle Park, NJ

Premier Harley-Davidson® Dealership

COME HANG OUT AT A

BERGEN COUNTY HARLEY-DAVIDSON EVENT®

Just like you, we’re Harley‑Davidson® enthusiasts. Each month we feature events dedicated to our local customers and riders in our community.

HARLEY-DAVIDSON® INSURANCE

AFFORDABLE COVERAGE!

We have an Insurance Agent on site
Our agent will work with you to get you the proper coverage you need
We offer FREE quotes!

Model Year 2020 Asset Capture Photography.
ride-logo

START YOUR LEGEND: LEARN TO RIDE!

If you’re ready to experience the unique thrill of riding your own motorcycle, there’s no better place to learn than the New Rider Course at Harley-Davidson® Riding Academy. Experienced riders, take your skills to the next level with the Skilled Rider Course. Available only at Authorized H-D® Dealerships.

BECOME A PART OF THE

BERGEN COUNTY HARLEY-DAVIDSON® FAMILY

It all started in 1975, when my father Philip DiGennaro Sr. purchased a small Harley-Davidson® dealership in Rochelle Park, NJ. It was a 3900 square foot building and was barely adequate in size.

I quickly learned to ride Harley-Davidson® bikes because, at the end of the business day, we had to ride twenty or more customers’ bikes up a homemade wooden ramp into the shop. The showroom had an oil-stained indoor/outdoor carpet.

The “MotorClothes®” department consisted of t-shirts stapled to the wall and you would tell us which one you wanted by number and size and we’d go back into the parts area to get it. The leather jackets were displayed on one wobbly rack and the back stock was hung on an old fork tube, which was lowered from the rafters by rope when needed. Women’s clothing consisted of a few pairs of Harley-Davidson® undies in the showcase with my father’s handwritten sign offering free installation. My Dad’s office had his motorcycle up on blocks in various stages of completion in the middle of the floor. In the corner, behind his desk, stood a double-barreled shotgun. Luckily, it was never used.

We are proud to serve our community in Clifton, Wayne, Hackensack, Mahwah, Saddle Brook, Fair Lawn, Paramus, Fort Lee, and beyond! We're your Harley-Davidson® Dealer in Rochelle Park.

BECOME PART OF THE HARLEY-DAVIDSON® Family

I got the motorcycle of my dreams at Bergen County Harley! Staff is well trained, knowledgeable of Harley products, treat customers like family and make the whole buying process easy and smooth. Will definitely recommend for anyone who is looking for their next motorcycle!

Google Review

Kenny Delgado

Bergen County Harley Davidson is the go to place when purchasing a motorcycle, Their service, and parts dept. are phenomenal. I trust Bergen County Harley Davidson, when servicing my bike, I also want to mention there sales and motor cloths department's they treat you like family.
It is simply the best.

Google Review

Tom O'Connor

I went here years ago to look at bikes and there was no pressured sales tactics. They let me test ride with no hassle. The price wasn't right for me but they were very honest. I went here the other day to look at helmets and was impressed when the staff came over right away and helped us. The customer service is excellent and the showroom is clean and beautiful. I would say its worth traveling to.

Google Review

Corgi M